Our History
Over the years Premier Events has been lucky enough and so grateful to work on a variety of different festivals, events and venue projects. Take a look at our highlights:
May 1995 Company Founded
Company founded by Rob Frazer and Jonathan Rawls
Jun 1995 National Hot Air Balloon Team Championship
Managed food vendors for the US National Hot Air Balloon Team Championship
May 1996 Music Midtown
Awarded concession management contract for Atlanta's Music Midtown Festival
Jul 1996 Summer Olympics
1996 Summer Olympics - Premier Events managed bar locations at the 1996 Summer Olympics on Atlanta City Streets and ran a concessions operation in Centennial Olympic Stadium, which became Turner Field and is now Center Parc Stadium at Georgia State University.
May 1998 Atlanta Jazz Festival
Premier first year working with the Atlanta Jazz Festival and the Atlanta Montreaux Jazz Festivals in Piedmont Park
Jun 1998 Summer Sounds Festival
Provided concessions management for Summer Sounds Festival in Charlotte, NC
Sep 1998
Desi Wheeler joins Premier Events as a full time member of our Concessions team
Mar 2000 Venue Bar Management
Assumed bar management for The Tabernacle, The Coca-Cola Roxy Theater, and the Cotton Club
Jun 2005 Atlanta Pride Festival
Awarded concessions management contract for The Atlanta Pride Committee and the Atlanta Pride Festival
Apr 2007
Kevin Sigler joins our part-time team of Concessions Managers
Apr 2007 Sweetwater 420 Fest
We helped resurrect the two-year-old Sweetwater 420 Fest with a move to Candler Park
Sep 2007 Green Concert
Managed concessions for the Green Concert featuring Dave Mathews Band and the Allman Brothers Band) at Piedmont Park. Hosted 80,000 fans for this event which benefitted the Piedmont Park Conservancy
Nov 2007 Guinness Oyster Festival
Produced the Guinness Oyster Festival in Downtown Atlanta's Woodruff Park
Aug 2008
Sarah Aho joins our part time team of Concessions Managers
Feb 2009
Laura Valente joins Premier Events as co-owner/partner to head up the Event Management division
Aug 2009 Green Concert
Managed concession for the Green Concert in Piedmont Park featuring Sir Paul McCartney
Oct 2009 Atlantic Station Tree Lighting
Provided full management for the Lighting of Atlantic Station Holiday Tree Lighting
Feb 2010 Winter Beer Carnival
Produced the inaugural Winter Beer Carnival
May 2010 Hangout Music Festival
Provided beverage management for the inaugural Hangout Music Festival in Gulf Shores AL
May 2010 Atlanta Streets Alive
Premier Events manages logistics for inaugural Atlanta Streets Alive
Jun 2010 Flicks on 5th
Manages logistics for Georgia's Tech's Flicks on 5th monthly movie series on the 5th Street Bridge
Oct 2010 Atlanta Bar-B-Q Festival
Premier Events produces the inaugural Atlanta Bar-B-Q Festival at Atlantic Station
Oct 2010 Green Concert
Managed concessions for the Green Concert in Piedmont Park featuring The Eagles
Oct 2010 Taste of Atlanta
Provided logisitics management for Taste of Atlanta's move to Atlantic Station
Mar 2011 Atlanta Wine Auction
1st year managing the High Musuem's Atlanta Wine Auction
Sep 2012
Sarah Hall joins our part-time team of Concessions Managers
Jan 2013 Kennesaw State University
Awarded concessions management contract for Fifth Third Bank Stadium at Kennesaw State University
May 2013 Taste of Alpharetta
Provided logistics, marketing and sponsorship management for Taste of Alpharetta
May 2013 Atlanta Jazz Festival
Awarded Atlanta Jazz Festival logstics management contract
Oct 2014 Wire & Wood Songwriters Festival
Provided logistics, marketing and sponsorship management for inaugural Wire & Wood Songwriters Festival
Oct 2014 Avalon in Alpharetta
Premier Events produced a 5-day event to celebrate the Grand Opening of Avalon in Alpharetta
May 2015
Kevin Sigler is promoted to Director of Festival Concessions
Oct 2015 Owl-O-Ween
Primier Events provides food and beverage concessions for Atlanta's only hot air balloon festival.
Jan 2017 Center Park Stadium
Awarded venue concessions management contract for Center Park Stadium at Georgia State University
Jan 2017 Underground Atlanta
Started providing overall venue management for 3 clubs in Kenny's Alley at Underground: Mercury Club, Island Oasis, and Motion
May 2017 Cherokee Amphitheater
Awarded Venue Concessions contract for Northside Hospital Cherokee Amphitheater in Woodstock
Jun 2017 Bandit Jump
Produced the Bandit Jump - The 40th Anniversary Celebration of Smokey & the Bandit featuring a recreation of the iconic car jump scene with Hollywood Stuntman Oliver Keller and a special appearance from Burt Reynolds
Oct 2017
Cerrone Hall joins our part-time team of Concessions Managers
Oct 2017 Light the Night Atlanta
Hired to manage Light the Night Atlanta - The Leukemia Lymphoma Society's largest fundraising event
Dec 2017 The Fred
Awarded Venue Management Contract for the Frederick Brown Jr Amphitheater in Peachtree City
Apr 2018 Foo Fighters
Foo Fighters Concert at GSU Stadium
Sep 2018
Steph Mold joins our team as Sponsorship Manager
Oct 2018 Peachtree Corners
Awarded event management contract from City of Peachtree Corners to produce more than 100 events annually at the Town Green
Feb 2019
Sara Brumfield joins our team as an Event Project Manager for our Event Management Division
Mar 2019 Cadence Bank Amphitheater
Chastain Park Amphitheater changes name to Cadence Bank Amphitheater
Oct 2019 Crabapple Festival
1st year managing logistics for the Crabapple Festival in Milton, GA
May 2020 Sweetland Amphitheater
Awarded concessions management contract with Sweetland Amphitheater in Lagrange, GA
May 2020 25th Anniversary
Celebrated our 25th Anniversary as the Covid-19 Global Health Crisis shut down the live events industry
Jun 2020 Atlanta Jazz Festival
Awarded Atlanta Jazz Festival logstics management contract
Jan 2021 Fire!
Electrical fire destroyed our warehouse
May 2021 Social Distancing Concerts
Launched special socially distanced Concert Series at the Frederick Brown Jr Amphitheater in Peachtree City
May 2022
Mallory Izbicki, joined our team as an Event Project Manager for our Event Management Division
Oct 2022 Culture & Spirit Festival
Managed the 1st Annual Culture & Spirit Festival for City of Smyrna and provided concessions management for the Smyrna Birthday Celebration
Dec 2022 Woodruff Arts Center
Awarded Woodruff Arts Center Campus Concessions Management contract
Jul 2023
Cerrone Hall jumps to full time staff member as part of the Concessions Management Division
Jul 2023
Mary-Kate Duncan joins our team as a Event Coordinator
Jul 2023
Hannah Pierce joins our team as Marketing Manager
Aug 2023 A New Home
Moved into our new home Office/Warehouse location at 4200 Highlands Parkway, Smyrna GA
Sep 2023 Blue Stone Arts & Music Festival
Worked with the City of Sandy Springs to launch the inaugural Blue Stone Arts & Music Festival
Nov 2023
Dalton Kite hired as full time Warehouse Manager