For more than 35 years, Rob Frazer’s friendly and outgoing personality, coupled with his leadership qualities and dedication to delivering exceptional service quality, has positioned him as a respected leader in the event industry. As a founding partner of Premier Events, Rob plays a key role in overseeing the company’s Concessions Division, managing a dedicated roster of top venues, festivals, and events. Rob’s journey into the event concessions realm began during his pursuit of a Communications Degree at Oglethorpe University, where he discovered the industry while working part-time as a barback at Chastain Park Amphitheater. Captivated by the fast-paced energy and excitement of creating events, Rob, alongside fellow Oglethorpe graduate and friend Jonathan Rawls, founded Premier Events in 1995 to offer concessions management services, starting with Atlanta’s Music Midtown Festival.
Since the company’s inception, Rob’s positive and motivating leadership style has been instrumental in steering Premier Events through significant growth, establishing it as the leading concessions service provider for festivals, events, and top entertainment venues in Atlanta and across the Southeast. His talent for identifying and cultivating a dynamic team has resulted in a results-oriented group of event concession professionals managing food and beverage operations for more than 250 events annually. Rob’s extensive industry knowledge, wealth of experience, and commitment to outstanding customer service have solidified his reputation as a highly reliable and valued partner for Premier Events’ clients.
